Just read a really interesting case study on how one of the big men’s fashion brands has evolved over the decades. It’s fascinating to see how much they’ve had to adapt to changing consumer tastes and the rise of different subcultures. As a notable example, the shift from formal wear being the standard to the acceptance of more casual styles, influenced heavily by streetwear, seems like a huge turning point for them. They initially struggled, clinging to their customary look, but eventually managed to incorporate elements of that casual comfort without completely abandoning their roots.
What I found most compelling was the discussion about their marketing strategies. They went from relying heavily on print ads in magazines to embracing social media and influencer collaborations. It really highlights the importance of brands staying relevant and understanding the platforms where their target audience spends their time. Also, it touched on the difficulties of maintaining brand identity while trying to appeal to a newer, younger demographic. Anyone else read this study,or similar ones,and have thoughts on how established brands balance heritage wiht the need to innovate?