I’m curious how other creatives navigate this. I often find myself in situations where I want to push teh boundaries a little and incorporate more unique, “artistic” elements into my client work. For example,suggesting an unexpected color palette for a logo,or proposing a less conventional layout for a website.The challenge is, of course, convincing clients that these choices will benefit them. They frequently enough lean towards what they perceive as “safe” or what they’ve seen other companies in their industry do. Has anyone developed some successful strategies for presenting these artistic risks in a way that resonates with clients and makes them more willing to experiment? Is it best to show data that backs unconventional choices, or focus on the creative vision and potential brand benefits? I’d love to hear your approaches and insights on navigating this delicate balance.
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