Minimalist branding is everywhere, and increasingly, it’s tied too sustainability claims. But how much of it is genuine effort, and how much is just clever greenwashing? Streamlined packaging and muted color palettes can definitely *look* eco-kind, suggesting that the company behind it is committed to reducing waste and using sustainable materials.
The problem is, aesthetic minimalism doesn’t necessarily translate to ethical practices. Are they really reducing the carbon footprint of their supply chain? Are the materials used truly sustainable or just marketed that way? It’s easy to slap a leaf logo on something and call it “eco,” but harder to actually implement sustainable practices across the board.
I think we,as consumers,need to be more critical and look beyond the clean aesthetic. Things like certifications (Fair Trade, B Corp, etc.) can be helpful, even if they aren’t perfect. And, of course, just because a brand *isn’t* minimalist doesn’t mean they aren’t truly dedicated to sustainability. What are your thoughts on separating genuine commitment from marketing hype in the minimalist/sustainable space?